Brand Manager

About the role

Visual Studios Plus, a Colombo-based digital agency blending branding, website development and digital marketing for FMCG, food and beverage, fashion and luxury hospitality brands, is hiring a Brand Manager. This is a full-time, on-site role based in Colombo, responsible for overseeing brand strategy, positioning and execution across digital and offline touchpoints.

Key responsibilities

• Develop and manage brand guidelines and ensure consistency of messaging and visual identity.
• Coordinate campaigns with design, web and marketing teams.
• Conduct market and competitor analysis and monitor performance metrics.
• Translate insights into actionable brand initiatives.
• Brief creative teams, manage timelines and collaborate closely with clients.
• Present strategies and results to internal stakeholders and brand partners.

Required profile

• Proven experience in brand management or marketing within agencies or in FMCG, F&B, fashion or hospitality.
• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience.
• Ability to work on-site in Colombo, manage multiple projects and meet deadlines in a fast-paced environment.

Required skills

• Market research, consumer insights and performance analysis.
• Strong communication, presentation and stakeholder management.
• Familiarity with digital marketing concepts, social media platforms and basic analytics tools is highly beneficial.