B2B Growth / Performance Marketer

About the role

Capital Placement is a dual‑sided marketplace connecting employers with early‑career talent. We need a B2B Growth Marketer to build an inbound engine that brings qualified employers directly to our sales team, allowing them to focus on closing deals.

Key responsibilities

• Create and execute a lead‑generation plan that delivers results in the first 30 days and scales over 6‑12 months.
• Run paid‑advertising and retargeting campaigns on Google, LinkedIn, Meta and other platforms, allocating budget to the highest‑converting channels.
• Design email nurture sequences, lead‑scoring models and automation workflows that route high‑intent leads to sales in real time.
• Build, test and optimise landing pages to attract the right audience.
• Improve AI‑search visibility (ChatGPT, Gemini) through structured data, citations and answer‑engine optimisation.
• Track the full funnel from first visit to closed deal and use data‑driven insights to refine tactics.
• Collaborate closely with sales to define a qualified lead and continuously improve hand‑off quality.
• Lay the groundwork for expanding the growth team within the next 6‑12 months.

Required profile

• Self‑starter who builds solutions when they don’t exist.
• 2+ years creating inbound marketing engines from scratch at a B2B startup.
• Hands‑on experience with paid ads on Google, LinkedIn and Meta, including retargeting.
• Proven track record with email marketing automation and lead‑scoring.
• Daily use of sales engagement and enrichment tools such as Clay, Apollo and Instantly.
• Comfortable analysing data and building dashboards.
• Extensive experience using AI tools (ChatGPT, Claude, etc.) to automate workflows, generate copy and build landing pages.

Required skills

• Google Ads
• LinkedIn Ads
• Meta Ads
• Email marketing automation
• Clay
• Apollo
• Instantly
• Data dashboard creation
• AI tools (ChatGPT, Claude)
• Landing page development
• A/B testing
• Lead scoring
• Retargeting
• Structured data/SEO for AI search