Social Media Executive

About the role

The Social Media Executive will lead Vidarshana Publishers’ digital presence, creating and managing content that promotes Sinhala literature across multiple platforms. Based in Colombo, this full‑time role works closely with authors, editors and marketing teams to amplify new releases, events and campaigns.

Key responsibilities

• Develop and maintain content calendars for all social media channels.
• Create engaging written and visual posts, including graphics and short videos.
• Monitor audience interactions, respond to comments and messages promptly.
• Coordinate with internal teams to promote book launches, author events and promotional campaigns.
• Analyse performance metrics, generate reports and optimise campaigns for reach and engagement.
• Ensure brand consistency and adherence to editorial guidelines across all digital communications.

Required profile

• Strong command of both Sinhala and English, with excellent writing skills.
• Degree or diploma in Marketing, Communications, Media or related field, or equivalent practical experience.
• Experience managing brand profiles and social media campaigns, preferably in publishing or cultural sectors.
• Ability to work on‑site in Colombo, collaborate with cross‑functional teams and meet multiple deadlines.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Media Planning
• Analytics tools (e.g., Meta Ads)
• Basic design tools such as Canva or Adobe Spark