Social and Digital Media Executive

About the role

We are seeking a creative, proactive, and trend‑conscious Social and Digital Media Executive to manage day‑to‑day social media channels, digital content creation, and online community engagement across a multi‑brand restaurant portfolio. Reporting to the digital marketing lead, the role involves creating engaging visual and written content, scheduling promotional posts, coordinating with food influencers, and analysing daily digital campaign performance to drive store visits and online food orders.

Key responsibilities

• Plan, draft and publish written, visual and short‑form video content on platforms such as Meta, Instagram, TikTok and YouTube.
• Execute promotional campaigns, digital ads and seasonal product launch communications in line with the brand marketing calendar.
• Monitor online customer reviews, comments and direct messages, providing prompt, brand‑aligned responses.
• Coordinate collaborations with food bloggers, micro‑influencers and content creators for brand reviews.
• Assist in setting up, tracking and monitoring basic paid ad campaigns on Meta Business Suite and Google Ads.
• Track engagement rates, follower growth, reach and link clicks, compiling weekly and monthly analytics reports.
• Monitor emerging social media trends, viral food content and competitor campaigns to keep brand channels fresh.

Required profile

• Bachelor’s degree or professional diploma in Digital Marketing, Mass Communication, Marketing or related field (SLIM/CIM qualification is a plus).
• 1‑3 years of hands‑on experience in social media execution, content creation or digital marketing, preferably in food & beverage, QSR, retail or agency environments.
• Strong copywriting, photography and videography capabilities with a keen visual judgment.
• High energy, creative thinking, excellent organisational skills and strong written and verbal communication.

Required skills

• Meta Business Suite
• Canva
• Adobe Creative Suite
• CapCut
• Premiere
• TikTok Ads
• Google Analytics