SEO & GEO Specialist

About the role

We are seeking an SEO & GEO Specialist to boost organic and AI‑driven search visibility for our global e‑commerce portfolio of over 50,000 products across seven stores. The role combines technical SEO, e‑commerce optimisation, content strategy and Generative Engine Optimization (GEO) to deliver measurable growth.

Key responsibilities

• Develop and execute SEO and GEO strategies across multiple e‑commerce websites, brands and markets.
• Conduct keyword research, search‑intent analysis, competitor, content and backlink audits.
• Manage technical SEO elements such as crawling, indexing, site architecture, internal linking, schema, canonicalisation, redirects and page performance.
• Optimize content for search intent, topical authority and entity relevance.
• Improve visibility on Google and AI‑powered search platforms through GEO and AEO tactics.
• Monitor organic rankings, traffic, conversions, AI visibility, citations and competitor presence.
• Identify SEO issues, prioritise actions and collaborate with developers to implement solutions.

Required profile

• Minimum 2 years of hands‑on SEO or digital‑marketing experience.
• Strong background in technical SEO, on‑page SEO, content SEO, keyword research and backlink analysis.
• Experience with e‑commerce SEO is an advantage.
• Relevant bachelor’s degree preferred.

Required skills

• Google Search Console
• GA4
• Semrush / Ahrefs
• Screaming Frog
• Looker Studio
• HTML & CSS
• Shopify, WordPress, WooCommerce, nopCommerce
• Structured data, schema markup
• Semantic search, topical authority, entities, E‑E‑A‑T
• International SEO
• Generative Engine Optimization (GEO), AI Search, AEO
• AI tools such as ChatGPT, Perplexity, Gemini

What we offer

• USD‑pegged salary with special allowance for early‑morning shift.
• Transport for early pick‑up.
• Medical cover.
• Attractive incentives based on experience.