Senior Sales Executive / Area Sales Manager

About the role

We are looking for a driven Senior Sales Executive / Area Sales Manager to lead our growth across HORECA channels in Sri Lanka’s Southern and Eastern Provinces. The role focuses on building strong partner relationships, identifying new business opportunities, and delivering results that support our specialty coffee brand.

Key responsibilities

• Develop and manage relationships with hotels, cafes, restaurants, and villas across the Southern & Eastern Provinces.
• Identify and pursue new business opportunities within the HORECA segment to drive revenue growth.
• Track leads, proposals, and contracts, ensuring timely follow‑ups and closures.
• Prepare and present tailored proposals and communications for clients.
• Coordinate internal teams to deliver seamless service and support to partners.
• Monitor competitor activity and market trends, providing insights to the Board.
• Assist in negotiating agreements, renewals, and terms with partners.
• Develop and implement SOPs and systems for consistency, scalability, and performance.

Required profile

• 7–10 years of experience in sales, business development, or key account management within beverage, foodservice, distribution, hospitality or related industries (coffee experience is a plus).
• Bachelor’s degree in Business Management, Marketing, Hospitality Management or a related field.
• Proven experience managing sales teams, including performance tracking and territory planning.
• Demonstrated track record of achieving or exceeding sales targets.
• Strong relationship‑management, strategic‑planning and leadership abilities.

Required skills

What we offer

• Opportunity to join a growing specialty coffee company passionate about quality and innovation.
• Dynamic environment focused on building a strong coffee culture.