Senior Marketing Executive

About the role

The Senior Marketing Executive will lead the development and execution of marketing strategies that promote Thames College’s hospitality and tourism programmes. Based on‑site in Colombo, the role focuses on strengthening brand awareness and supporting student recruitment targets across local and regional markets.

Key responsibilities

• Develop and implement comprehensive marketing plans for education programmes.
• Conduct market research, analyse trends and identify growth opportunities.
• Coordinate digital and traditional marketing campaigns, including social media and advertising.
• Collaborate with admissions and academic teams to ensure consistent messaging.
• Prepare performance reports and analyse campaign results.
• Support promotional events, partnerships and outreach activities.
• Maintain effective communication with prospective students, parents and stakeholders.

Required profile

• Bachelor’s degree in Marketing, Business Management, Communications or a related field; postgraduate qualification is a plus.
• Proven experience in education, hospitality or tourism marketing.
• Strong market planning, research and analytical abilities.
• Excellent written and verbal communication skills.
• Demonstrated sales and relationship‑building experience to drive enrolments.
• Ability to manage multiple projects and meet deadlines on‑site in Colombo.

Required skills

• Proficiency with digital marketing tools.
• Social media management platforms.
• Basic analytics platforms (e.g., Google Analytics).
• Market research and data analysis techniques.