Senior Marketing Executive – Digital Advertising & Social Media

About the role

CodeGen is seeking a proactive, creative, and results‑driven Senior Marketing Executive to own its digital advertising, social media, and brand‑building initiatives. You will work closely with sales, design, and management teams to turn marketing strategy into measurable business outcomes.

Key responsibilities

• Plan, create, execute, and optimise paid advertising campaigns across Meta platforms.
• Define campaign objectives, target audiences, budgets, creatives, and conversion goals.
• Monitor performance and improve results using metrics such as reach, engagement, leads, CPL and ROAS.
• Conduct audience research, competitor analysis, A/B testing and campaign retargeting.
• Manage CodeGen’s social media channels including Facebook, Instagram, LinkedIn, TikTok, YouTube and others.
• Develop and maintain monthly social media and content calendars.
• Create, schedule and publish engaging posts, videos, reels and promotional materials.
• Coordinate graphics, video, photography and customer success story production with internal and external partners.
• Support product launches, events, exhibitions and partnership campaigns.
• Prepare regular marketing reports, campaign summaries and performance presentations for management.

Required profile

• Proactive, creative and results‑oriented with a proven track record in digital marketing.
• Strong analytical mindset and ability to translate data into actionable insights.
• Excellent collaboration skills to work with sales, design, technical and external agencies.
• Detail‑oriented with strong organisational abilities to manage multiple campaigns simultaneously.

Required skills

• Experience with Meta advertising platforms (Facebook, Instagram, etc.).
• Proficiency in managing social media channels: Facebook, Instagram, LinkedIn, TikTok, YouTube.
• Knowledge of audience research, competitor analysis and A/B testing.
• Ability to set up and optimise campaign retargeting strategies.