Senior Marketing Assistant – Private Banking & Inner Circle

About the role

The Senior Marketing Assistant will support the Brand Manager in driving marketing initiatives for the Private Banking and Inner Circle customer segments. This role combines brand communication, campaign monitoring, and CRM coordination to enhance the bank’s market presence.

Key responsibilities

• Prepare internal stakeholder briefs, agency briefs and marketing plans under the guidance of the Brand Manager.
• Assist in market research, competitor mapping and the execution of brand‑marketing and content plans.
• Manage brand and promotional communications, ensuring all brand assets are up‑to‑date.
• Track progress of campaigns and projects, reporting performance, ROI and KPI metrics.
• Support the Customer Segment marketing budget through performance measurement and reporting.
• Maintain marketing inventories, process supplier payments, handle customer complaints and coordinate the CRM programme for branch banking.
• Collaborate with the Branch Banking team to continuously improve CRM processes.
• Ensure compliance with bank policies and promote a high‑performance culture.

Required profile

• Minimum 4 years of experience in banking, marketing or branding.
• Experience in product market research is a plus.
• Strong analytical mindset and ability to work under brand‑manager guidance.

Required skills