Senior Digital Marketing Executive

About the role

We are seeking a Senior Digital Marketing Executive to lead our social media channels, design strategic campaigns, and boost brand visibility through organic social, SEO, and digital advertising. The ideal candidate will own the company’s online presence across multiple platforms and drive growth through data‑driven decisions.

Key responsibilities

• Manage Facebook, Instagram, TikTok, and LinkedIn channels.
• Lead digital campaigns from strategy and planning through execution and optimization.
• Set up, target, budget, and optimise campaigns in Facebook Business Manager, TikTok Ad Manager, and Google Ads.
• Conduct SEO research, optimise web and social content, and track performance with analytics tools.
• Analyse marketing performance, monitor competitors, and identify new growth opportunities.
• Prepare and present marketing proposals, campaign reports, and performance summaries.
• Handle client communications and mentor junior team members.

Required profile

• Minimum 2–3 years of experience in digital marketing, social media management, or SEO, preferably in an agency setting.
• Proven track record managing paid ad campaigns across Facebook, Instagram, TikTok, LinkedIn, and Google Ads.
• Strong written communication skills in Sinhala and English.
• Highly organized, able to multitask in a fast‑paced environment.

Required skills

• Facebook Business Manager
• TikTok Ad Manager
• Google Ads
• Google Analytics and Google Search Console
• SEO research and keyword optimisation tools
• Social media management for Facebook, Instagram, TikTok, and LinkedIn