Sales Marketing Officer

About the role

The Sales Marketing Officer will promote Seylan Bank’s products and services, generate new business, and strengthen existing customer relationships. This full‑time, on‑site position is based in Colombo and works closely with branch and marketing teams to deliver integrated sales and marketing plans.

Key responsibilities

• Promote bank products and services to existing and prospective customers.
• Generate new business and support customer acquisition initiatives.
• Conduct market and competitor analysis to inform sales strategies.
• Support and coordinate sales campaigns and promotional activities.
• Engage with customers to identify financial needs and present appropriate solutions.
• Collaborate with branch and marketing teams to execute integrated plans.
• Monitor campaign performance and prepare regular reports.

Required profile

• Strong marketing skills with experience developing and implementing campaigns.
• Ability to conduct market research and gather insights on customer behavior, competitors, and trends.
• Effective communication skills for customer engagement and internal collaboration.
• Knowledge of social media marketing to support digital outreach and brand visibility.
• Proven sales skills focused on customer acquisition, cross‑selling, and achieving targets.
• Diploma or degree in Marketing, Business, Finance, or a related field preferred.
• Prior experience in banking or financial services sales and marketing is an advantage.
• Ability to work in a fast‑paced environment with strong organizational skills and attention to detail.

Required skills