Sales Executive – HORECA (Food Distribution)

About the role

Foodex is a wholesale food distribution company serving restaurants, hotels and cloud kitchens across Colombo. We are expanding our customer base and need an experienced sales professional to drive growth in the HORECA segment.

Key responsibilities

• Manage and grow a portfolio of restaurant, hotel and cloud‑kitchen accounts, acting as the primary point of contact.
• Visit client kitchens regularly to understand needs and identify opportunities to expand product range.
• Identify, approach and onboard new business accounts within the HORECA sector.
• Coordinate with internal operations and logistics teams to ensure accurate, timely order fulfilment.
• Resolve client queries and service issues proactively to maintain high customer satisfaction.

Required profile

• Established professional relationships with chefs, F&B managers or procurement staff in Colombo’s hotel and restaurant sector (preferred).
• Strong communication and negotiation abilities for product, pricing and margin discussions.
• Valid driving licence with own vehicle or bike.
• Fluency in Sinhala and English; working knowledge of Tamil is an advantage.