Sales Executive – General & Modern Trade

About the role

The Sales Executive will drive revenue growth for Himalaya Wellness across General Trade, Modern Trade and distributor channels in Sri Lanka. You will be responsible for meeting sales targets, expanding market presence and ensuring optimal product visibility in stores.

Key responsibilities

• Achieve monthly, quarterly and annual sales targets (NSV/Volume) across GT, MT and key accounts.
• Coordinate daily activities with appointed distributors, monitoring stock, purchase orders, credit and market service.
• Ensure product visibility, planogram compliance and in‑store execution through regular market visits.
• Develop GT and MT accounts via negotiations, promotions and merchandising programs.
• Track sales performance, produce weekly reports and highlight risks or opportunities.
• Analyse market trends and competitor activity to recommend actionable insights.
• Collaborate with Marketing, Supply Chain and Finance to support seamless commercial operations and country‑wide marketing initiatives.

Required profile

• Bachelor’s degree in Business, Marketing or a related field.
• Minimum 3 years of FMCG sales experience, preferably handling GT/MT and distributors.
• Strong understanding of the Sri Lankan retail environment.
• Proficiency in English; Sinhala or Tamil is a plus.
• Proven record of exceeding sales quotas.
• Willingness to travel extensively across Sri Lanka.
• Valid driving licence preferred.

Required skills