Sales Development Representative (SDR) – Entry Level / Associate

About the role

We’re looking for a driven Sales Development Representative to build and manage a strong sales pipeline, focusing on outbound prospecting, lead qualification, and CRM hygiene across US, Scandinavian and Sri Lankan markets.

Key responsibilities

• Research and identify target accounts and key decision‑makers, especially in the US and Scandinavian markets.
• Run outbound outreach campaigns via email, cold calling, and LinkedIn.
• Qualify inbound and outbound leads using established criteria such as BANT.
• Collaborate with the SDR team to build and manage a consistent pipeline of qualified opportunities.
• Maintain clean, accurate pipeline data in the CRM.
• Conduct market and competitor research to refine targeting and messaging for different regions.
• Manage and report on personal KPIs (calls, emails, meetings booked, conversion rates).
• Collaborate with sales and marketing on campaign execution and messaging.

Required profile

• 1–2 years of experience in an SDR, BDR, or similar outbound sales role (B2B preferred).
• Bachelor’s degree in Business, Marketing, Sales, or related field preferred (not mandatory).
• Track record of meeting or exceeding outreach/meeting‑booked targets.
• Excellent English communication skills, both verbal and written.
• Ability to work in a fast‑paced, target‑driven environment.
• Willingness to work EST hours for a few days per week to support US market outreach.

Required skills

• Proven ability to prospect and hold conversations with cold/warm leads.
• Strong verbal and written communication.
• Comfortable with rejection and maintaining high daily outreach volume.
• Data‑driven mindset with ability to track and improve personal metrics.
• Organized, self‑directed, and able to manage a full pipeline independently.
• Working knowledge of CRM tools such as Salesforce or HubSpot.
• Proficiency in Microsoft Office and Google Workspace.
• Experience or interest in international/multi‑market outreach, especially US and Nordic/Scandinavian regions.