Sales Development Representative (Entry Level / Associate)

About the role

We are seeking a motivated Sales Development Representative to help build and manage a robust sales pipeline across the US, Scandinavian and Sri Lankan markets. In this entry‑level position you will own outbound prospecting, lead qualification and CRM hygiene while collaborating closely with the SDR team.

Key responsibilities

• Research and identify target accounts and decision‑makers, focusing on US and Scandinavian regions.
• Execute outbound outreach campaigns via email, cold calling and LinkedIn.
• Qualify inbound and outbound leads using BANT or similar criteria.
• Maintain a clean, accurate pipeline in the CRM and report on personal KPIs (calls, emails, meetings booked, conversion rates).
• Conduct market and competitor research to refine targeting and messaging.
• Collaborate with sales and marketing on campaign execution and messaging.

Required profile

• 1–2 years of experience in an SDR, BDR or similar outbound B2B sales role.
• Bachelor’s degree in Business, Marketing, Sales or related field (preferred but not mandatory).
• Proven track record of meeting or exceeding outreach and meeting‑booking targets.
• Excellent English communication skills, both verbal and written.
• Ability to work EST hours for a few days per week to support US outreach.

Required skills

• Working knowledge of CRM tools such as Salesforce or HubSpot.
• Proficiency with Microsoft Office and Google Workspace.