Regional Sales Manager

About the role

The Regional Sales Manager will drive revenue growth by prospecting, closing sales leads, and shaping the sales strategy for the assigned region. This role combines hands‑on selling with leadership of a high‑performing sales team.

Key responsibilities

• Develop and execute regional sales and marketing plans aligned with the company’s commercial strategy.
• Achieve regional targets for sales volume, market share, brand share, profitability and commercial KPIs.
• Lead cycle plans, brand activations, channel initiatives and promotional campaigns to maximise market impact.
• Ensure product availability, route‑to‑market execution, merchandising excellence and distribution effectiveness.
• Analyse market trends, customer insights, competitor activity and socio‑economic factors to produce accurate forecasts and business strategies.
• Design and implement counter‑competitor strategies to protect and grow market leadership.
• Build strong partnerships with distributors and business partners while maintaining operational excellence and customer service.
• Coach, develop and manage the regional sales team through performance management, capability building and succession planning.

Required profile

• Bachelor’s degree in Sales, Marketing, Business Management or a related field.
• 5–6 years of regional field sales experience, preferably in FMCG or Beverage.
• Proven record of delivering sales growth, market‑share expansion and commercial excellence.
• Strong experience in distributor management, route‑to‑market execution, forecasting and market intelligence.
• Demonstrated ability to lead high‑performing teams and develop future talent.
• Excellent commercial acumen, negotiation, analytical and problem‑solving skills.
• Strong communication, stakeholder management and relationship‑building capabilities.
• Understanding of compliance, governance, audit processes and EHS standards.
• Willingness to travel extensively within the assigned region.

Required skills

• Microsoft Office
• Sales reporting tools
• Analytics tools