Performance Marketing Specialist

About the role

Surge Global is seeking a Performance Marketing Specialist to drive paid media campaigns for a diverse portfolio of clients ranging from startups to Fortune 500 companies. The role involves planning, executing, and optimizing digital advertising across multiple platforms while collaborating closely with internal specialists and client teams.

Key responsibilities

• Bid, launch, and manage campaigns on platforms such as Google Display Network, Facebook Audience Network, Amazon Ads, and others.
• Monitor real‑time performance, adjust pacing, and ensure campaigns meet or exceed client objectives.
• Allocate and track budgets daily, weekly, and quarterly across all media channels.
• Work with Specialists and Project Managers to define target audiences, platform mix, and creative strategies.
• Configure client accounts and set up tracking using tools like Google Tag Manager.
• Analyze campaign data, generate performance reports, and provide actionable insights to clients.
• Participate in client calls, present analytics, and support conversion‑optimization initiatives.
• Mentor new Performance Marketing Analysts and assist in team training.

Required profile

• Minimum 4 years of hands‑on experience in performance or paid media marketing.
• Proven track record managing multi‑platform campaigns with clear budget responsibilities.
• Strong analytical mindset with experience in attribution and measurement systems.
• Excellent verbal and written communication skills.
• Self‑motivated, test‑and‑learn attitude, and ability to work independently.

Required skills

• Google Ads (Display, Search, YouTube) and Google Analytics.
• Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest advertising.
• Amazon Ads, Spotify, DV360, The Trade Desk.
• Google Tag Manager (GTM) for tracking implementation.
• HubSpot for marketing automation.
• Data visualization tools: Google Data Studio, Microsoft Power BI, Tableau.