Performance Marketer / Paid Media Specialist
MBS DigiTech · Colombo
Job description
About the role
We are looking for a Performance Marketer / Paid Media Specialist to design, launch and optimise paid advertising campaigns for our global clients. The role will focus on driving measurable results across multiple platforms while collaborating with creative and strategy teams.
Key responsibilities
- Develop, execute and optimise paid campaigns on Meta (Facebook/Instagram), Google Ads, LinkedIn, YouTube and other channels.
- Conduct A/B testing to improve ad performance and conversion rates.
- Analyse performance data, generate reports and highlight ROI and key metrics.
- Work closely with graphic designers, photographers, videographers and content strategists to align creative assets with campaign goals.
- Stay current with the latest trends, tools and best practices in performance marketing.
Required profile
- 5+ years of experience managing performance marketing or paid media campaigns.
- Strong English communication skills.
- Experience serving Australian, European, Middle Eastern or North American markets.
- Methodical work style with ability to meet deadlines and high attention to detail.
Required skills
- Meta (Facebook/Instagram) Ads platform.
- Google Ads.
- LinkedIn Ads.
- YouTube advertising.
- Google Analytics.
- HubSpot.
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Published 1 month ago
Expires 3 weeks from now
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MBS DigiTech
Colombo