Paid Media & Growth Specialist
Inovantage Group · Colombo
Job description
About the role
Turn campaigns into measurable growth. We’re looking for a Paid Media & Growth Specialist who can own the full paid‑media journey—from strategy and execution to analytics, optimisation, and delivering client results.
Key responsibilities
- Plan, launch and manage Meta, Google and TikTok campaigns while driving leads, sales and measurable growth.
- Set up and manage Pixel, GA4, conversion tracking and analyse performance to optimise ROAS, CPL and CPA.
- Test, learn and scale winning campaigns in collaboration with the in‑house design and content team.
- Take ownership of campaign performance and client outcomes.
Required profile
- 2+ years of paid‑media experience with strong expertise in Meta and Google Ads.
- Hands‑on experience with GA4 and Google Tag Manager.
- Data‑driven analytical mindset and problem‑solving comfort with numbers.
- Results‑oriented attitude, focusing on outcomes rather than spend.
Required skills
- Meta Ads
- Google Ads
- TikTok Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Facebook Pixel
- Conversion tracking
What we offer
- Comprehensive medical insurance.
- Performance bonuses.
- Career growth and professional development opportunities.
- Supportive and innovative company culture.
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Published 2 weeks ago
Expires 1 month from now
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Inovantage Group
Colombo
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