Marketing Campaign Manager

About the role

The Campaign Manager will ideate, develop and deliver integrated marketing campaigns that boost brand visibility, engage target audiences and achieve defined business and communication objectives. This role blends creative thinking, content development, project management and performance analysis, overseeing campaigns from concept through execution and reporting.

Key responsibilities

• Develop campaign ideas, creative concepts and communication approaches aligned with brand and business goals.
• Plan and manage integrated campaigns across digital, social media, content, events, advertising and other channels.
• Translate objectives into briefs, messaging frameworks, content plans, timelines and execution roadmaps.
• Write and edit headlines, social copy, ads, scripts, articles, presentations and promotional materials.
• Brief designers, review concepts and ensure final assets meet requirements.
• Oversee production of photography, video, digital assets, print materials and event collateral.
• Manage social media platforms, content calendars and publishing schedules.
• Coordinate with internal teams, agencies, production partners and media vendors.
• Ensure campaigns are delivered on time, within scope and budget.
• Track budgets, quotations, purchases and expenditures.
• Monitor delivery, resolve issues and maintain quality standards.
• Measure performance using engagement, reach, conversion and lead‑generation metrics.
• Prepare reports, performance summaries and recommendations.
• Conduct market, audience, competitor and trend research to inform planning.
• Maintain brand consistency, tone of voice and visual standards.
• Manage multiple campaigns simultaneously while preserving detail and quality.

Required profile

• Proven experience contributing to major campaigns for established brands.
• Comfort managing multiple workstreams, agencies, vendors and internal stakeholders.
• Strong project‑management skills under demanding timelines.
• Ability to manage campaign budgets and track expenditures.
• Analytical mindset for performance monitoring and reporting.
• Research skills to gather market, audience and competitor insights.
• Attention to detail and commitment to brand standards.

Required skills