Liability Marketing Officer

About the role

LOLC Finance PLC, a licensed finance company in Sri Lanka and a flagship of the LOLC Group, is hiring a full-time, on-site Liability Marketing Officer based in Dehiwala. The role drives deposit growth and strengthens the company's liability portfolio.

Key responsibilities

• Identify and onboard new deposit customers and build and maintain relationships with existing clients.
• Promote savings, fixed deposits and other liability products.
• Conduct market visits and organize and take part in promotional activities.
• Collaborate with branch and corporate teams to meet deposit targets.
• Monitor competitor offerings, give feedback to improve products and campaigns, and ensure compliance with regulatory and internal guidelines.
• Report regularly on performance, pipeline and market insights.

Required profile

• A diploma or degree in Marketing, Finance, Business Management or a related field is an advantage.
• Prior experience in liability marketing, retail banking or financial services, especially in deposits or savings products, is beneficial.
• Familiarity with financial-sector regulatory requirements and ethical sales practices is an added advantage.

Required skills

• Sales, business development and target-driven marketing of financial products.
• Customer relationship management, client servicing and stakeholder communication.
• Market research, competitor analysis and basic data interpretation.
• Planning and executing marketing campaigns, including field promotions and community outreach.
• Good verbal and written communication in English and local languages, with presentation and negotiation skills.
• Strong organization, attention to detail and the ability to work independently and in a team.