Lead Generation Specialist

About the role

Our client, a leading technology and digital transformation organization, is seeking a Lead Generation Specialist to drive qualified pipeline growth by identifying, engaging, and qualifying potential B2B customers. The role owns the early stages of the sales funnel, from lead intake through discovery conversations to handing over sales‑ready opportunities.

Key responsibilities

• Identify, engage, and qualify potential B2B customers through inbound and outbound channels.
• Conduct structured discovery conversations to assess business needs, decision‑making authority, urgency, and solution fit.
• Convert qualified leads into sales‑ready opportunities based on defined criteria and prioritize them by revenue potential and strategic fit.
• Nurture, reroute, or disqualify leads that are not yet sales‑ready.
• Manage leads generated from digital campaigns, events, workshops, inbound inquiries, and outbound prospecting, ensuring timely follow‑up.
• Maintain consistent communication with prospects to maximize conversion.
• Collaborate closely with Sales and Marketing teams for smooth handovers and support lead‑generation initiatives.
• Provide Sales teams with relevant context and participate in discussions on lead quality and pipeline performance.
• Maintain accurate and up‑to‑date lead information within CRM platforms and report on key metrics.

Required profile

• Bachelor's degree in Business, Marketing, IT, or a related field.
• Minimum 3 years of experience in B2B lead generation, inside sales, demand generation, or a similar role.
• Experience within IT, SaaS, technology, or digital transformation environments is highly preferred.
• Strong understanding of B2B sales funnels and lead qualification processes.
• Proven ability to assess prospects based on need, authority, urgency, and solution fit.
• Experience managing and qualifying leads through both inbound and outbound channels.
• Strong communication and discovery skills.

Required skills

• CRM platforms