Lead Generation & Marketing Executive

About the role

Sidelah HR is hiring a proactive, results-driven Lead Generation & Marketing Executive to support its international business growth, focusing on the UK market. The position is based in Colombo, Sri Lanka, and follows UK business hours.

Key responsibilities

• Generate qualified B2B leads through LinkedIn, cold emailing and online research.
• Identify potential UK clients, including BPO, outsourcing and professional services businesses.
• Conduct targeted outreach and follow-up campaigns.
• Build and maintain prospect databases and CRM records.
• Support digital marketing campaigns and brand awareness initiatives.
• Schedule meetings and support the business development team.
• Track lead generation activities and campaign performance.

Required profile

• 1-3 years of experience in lead generation, digital marketing or business development.
• B2B lead generation and LinkedIn outreach experience.
• Excellent written English and communication skills.
• Experience in BPO, outsourcing or international markets is highly preferred.
• Target-oriented, proactive and commercially minded.

Required skills

• Familiarity with CRM tools and email marketing platforms.

What we offer

• Performance-based incentives of 150,000 LKR.
• Opportunity to work with international clients.
• Working hours of 8:30 AM to 11:30 AM Sri Lanka time.

To apply, send an updated CV by email to the recruiter, quoting the job title in the subject line.