Junior Growth Associate - B2B Marketing
Pelago · Colombo
Job description
About the role
An international B2B growth and marketing organisation is looking for an enthusiastic, execution-focused Junior Growth Associate to support the delivery of growth initiatives across a portfolio of international B2B clients. The role suits someone with 1-2 years of experience in digital marketing, B2B marketing or marketing operations who wants to develop expertise in modern growth marketing and marketing technology. You will work closely with experienced growth professionals on campaign execution, marketing technology platforms, lead generation, research and performance tracking.
Key responsibilities
- Support the planning and execution of B2B marketing and growth campaigns across multiple client accounts.
- Assist with implementing and managing marketing technology platforms, CRM systems and marketing automation tools.
- Support Account-Based Marketing (ABM) initiatives, including account research, audience segmentation and prospect identification.
- Assist with outbound campaigns, email marketing, LinkedIn outreach and lead generation.
- Conduct market, competitor and audience research to identify growth opportunities.
- Support content distribution across LinkedIn, websites, email and other digital channels.
- Monitor campaign performance, track key metrics and prepare reports with actionable insights.
- Assist with website updates, SEO activities and other digital marketing initiatives.
- Maintain campaign data, marketing databases and lead records.
- Collaborate with the growth and delivery team so campaigns run efficiently and on schedule.
Required profile
- 1-2 years of experience in digital marketing, B2B marketing, marketing operations or a similar role.
- Practical exposure to B2B MarTech platforms, marketing automation tools or CRM systems.
- Basic understanding of B2B marketing, lead generation, customer acquisition and sales funnels.
- Familiarity with email marketing, LinkedIn marketing and outbound campaigns; ABM knowledge is an advantage.
- Strong research, analytical and organisational skills.
- Good written and spoken English, able to work in a fast-paced environment with an international team.
- Proactive attitude, willingness to learn and ability to take ownership.
Required skills
- B2B MarTech platforms, marketing automation tools and CRM systems
- Email marketing, LinkedIn marketing and outbound campaign execution
- Account-Based Marketing (ABM)
Added advantages: experience with B2B SaaS, technology or professional services companies; familiarity with HubSpot, Salesforce, Apollo or similar; prospecting, intent data or lead enrichment platforms; previous agency or B2B growth experience.
To apply, send your CV and a brief introduction covering your B2B marketing experience and any MarTech tools you have used. The role is managed by Pelago on behalf of the client.
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Published 11 hours ago
Expires 1 month from now
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Pelago
Colombo