Head of Digital Marketing

About the role

Olanka Travels is seeking an experienced, commercially driven Head of Digital Marketing to lead its digital function and accelerate growth across multiple international markets. This senior leadership position combines strategy, performance marketing, data, technology, and team management to generate high‑quality enquiries and profitable business expansion.

Key responsibilities

• Develop and execute a comprehensive Digital Marketing Strategy aligned with revenue and growth targets.
• Lead digital marketing activities across markets including Australia, USA, UK, Europe, India, GCC, Sri Lanka and Vietnam.
• Own performance marketing channels such as Google Ads, Meta Ads and other paid acquisition platforms.
• Manage the full digital funnel: traffic, leads, qualified enquiries, conversions and revenue.
• Oversee significant monthly ad budgets while improving CPL, lead quality, conversion rate, ROAS and profitability.
• Design market‑specific campaigns, audiences, offers and acquisition strategies.
• Lead SEO, content, social media, remarketing, email/CRM marketing and website conversion optimisation.
• Collaborate with Sales and Sales Operations to analyse lead quality, conversion performance and revenue impact.
• Build dashboards and reporting systems to track performance and ROI.
• Coach and develop the internal Digital Marketing team and manage external agencies.
• Test new channels, creatives, landing pages, audiences and technologies, including AI and automation.

Required profile

• 8+ years of experience in digital marketing, with senior leadership or management responsibility.
• Proven track record managing large performance‑marketing budgets and delivering measurable business results.
• Strong hands‑on knowledge of Google Ads, Meta Ads, GA4, Google Tag Manager and Search Console.
• Deep understanding of B2C lead‑generation funnels and ROI‑focused metrics (CPL, ROAS, conversion rate).
• Experience running campaigns across multiple international markets.
• Data‑driven decision‑making and strong analytical skills.
• Experience leading and developing a digital marketing team.

Required skills

• Google Ads
• Meta Ads
• GA4 (Google Analytics 4)
• Google Tag Manager
• Search Console
• Digital analytics
• SEO
• Content strategy
• CRM
• Remarketing
• Marketing automation
• Conversion optimisation
• AI and automation tools