GEO Content Writer

About the role

Scalar Intelligence, part of the Sino Lanka Group, is seeking a GEO Content Writer who understands the future of AI‑powered search. You will create discoverable, reference‑worthy content that aligns with Generative Engine Optimization (GEO) principles.

Key responsibilities

• Produce GEO‑optimised content tailored for AI search and generative platforms.
• Research industry topics, trends, competitors and user search behaviour to inform content.
• Structure articles with clear headings, concise answers, FAQs, relevant entities and supporting facts.
• Optimize content for AI discovery while keeping it natural and engaging for readers.
• Collaborate with technical and subject‑matter experts to ensure credibility and authority.
• Monitor content performance and refine GEO strategies continuously.
• Stay up‑to‑date with developments in Generative AI, AI Search, SEO and search behaviour.

Required profile

• Proven experience in GEO, AI content, SEO or digital content writing.
• Strong understanding of how AI search differs from traditional SEO.
• Excellent English writing, editing and proofreading abilities.
• Strong research and analytical capabilities.
• Ability to translate complex information into clear, authoritative content.

Required skills

• Knowledge of Generative Engine Optimization (GEO) concepts.
• Familiarity with AI platforms such as ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity.
• Understanding of search intent, entity‑based content, topical authority and structured FAQs.