GEO Content Writer

About the role

The GEO Content Writer will create AI‑optimised, search‑friendly content that can be understood and referenced by generative AI platforms. You will work closely with technical and subject‑matter experts to produce authoritative, well‑researched articles that align with user intent and search behaviour.

Key responsibilities

• Create GEO‑optimised content designed for AI‑powered search and generative engines.
• Develop authoritative, accurate, and well‑researched content that AI platforms can understand.
• Conduct in‑depth research on industry topics, trends, competitors, and user search behaviour.
• Structure content using clear headings, concise answers, FAQs, relevant entities, facts, and supporting information.
• Optimise content for AI discovery while maintaining natural, engaging, human‑friendly writing.
• Identify opportunities to improve brand visibility across AI search platforms and generative search results.
• Analyse content performance and continuously refine GEO strategies.
• Stay updated with the latest developments in Generative AI, AI Search, GEO, SEO, and search behaviour.

Required profile

• Proven experience in GEO, AI content, SEO content, or digital content writing.
• Strong understanding of Generative Engine Optimization (GEO) and how AI search differs from traditional SEO.
• Excellent English writing, editing, and proofreading skills.
• Strong research and analytical capabilities with the ability to transform complex information into clear, accurate, and authoritative content.

Required skills

• Familiarity with AI platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity.
• Experience using AI tools for content research and optimisation.