Digital Marketing Specialist – SEO & Generative Engine Optimization

About the role

We are looking for a Digital Marketing Specialist to lead our Generative Engine Optimization (GEO) and SEO services for Engara and EduSight clients. You will assess AI‑search visibility, design improvement strategies, execute them and report measurable lift to senior client stakeholders.

Key responsibilities

• Own a portfolio of client accounts as the primary GEO and search contact, running onboarding, discovery workshops and regular business reviews.
• Conduct GEO audits using the Discover platform, interpret scores, benchmark against competitors and build roadmaps that include structured data, answer‑shaped content and digital PR.
• Deliver core SEO foundations – technical health, schema, site architecture and Core Web Vitals – and manage keyword research, content planning and local SEO.
• Plan, launch and optimise Google Ads and Meta Ads campaigns, maintaining ROAS, CPL and CAC targets while ensuring clean tracking via GA4 and GTM.
• Produce SEO‑ and GEO‑ready content such as landing pages, FAQs and comparison pages, and collaborate with designers and freelancers.
• Identify expansion opportunities, support commercial pitches and feed client feedback to product development.

Required profile

• 5+ years of hands‑on digital marketing, SEO and content experience in agency or in‑house settings.
• Proven track record of delivering measurable SEO results and comfortable presenting to senior stakeholders.
• Technical fluency with technical SEO, structured data, schema and site performance.
• Understanding of generative answer engines and how brands earn visibility within them.
• Hands‑on experience running Google Ads and Meta Ads with budget responsibility.
• Excellent written and spoken English and ability to manage multiple client accounts.

Required skills

• Google Search Console, Google Analytics 4, Google Tag Manager
• Ahrefs, SEMrush or Moz
• Google Ads, Meta Ads (Facebook/Instagram)
• WordPress and basic HTML/CSS
• HubSpot or similar CRM/marketing automation platforms
• Prompt engineering and use of AI tools such as ChatGPT, Claude or Gemini

What we offer

• Opportunity to become one of the first GEO practitioners in the region.
• Work on purpose‑built AI platforms rather than piecing together third‑party tools.
• Diverse client base across education, healthcare, mobility, finance and hospitality.
• Direct access to decision‑makers and a clear path to consulting leadership within a 30‑year‑old family‑owned group.