Digital Marketing Specialist

About the role

ReapDigital is looking for a Digital Marketing Specialist to join its digital marketing team and support its global expansion. The specialist helps customers succeed by working independently and with cross-functional teams to deliver digital marketing strategies.

Key responsibilities

• Maintain an in-depth understanding of clients' goals, business requirements, products and markets.
• Run multi-channel campaign strategies across Meta, Google Ads, TikTok, LinkedIn and similar platforms.
• Use Google Analytics, Google Tag Manager and other data platforms to gather insights and assess campaign performance.
• Apply A/B testing and user journey tracking to optimise user experience and maximise conversions.
• Work with internal and external teams to develop and implement digital marketing strategies.
• Review clients' and their competitors' online presence regularly.
• Produce reports on marketing and performance metrics and present them to clients.
• Manage and optimise SEO strategies to improve organic search rankings and traffic.
• Experiment with new tools and techniques and share ideas on how the latest digital marketing trends can benefit clients.

Required profile

• Bachelor's degree or professional qualification in Marketing, Business Management or a related field.
• 3-4 years of experience in a similar role; experience in a digital marketing agency is an added advantage.
• Ability to handle and prioritise multiple tasks with attention to detail, and to work across several projects in a fast-paced, self-driven environment under tight deadlines.

Required skills

• In-depth knowledge of digital marketing and related technologies, including web analytics and social media.
• Strong analytical skills and the ability to solve complex problems for different client needs.
• Ability to create professional-quality reports and to communicate complex ideas clearly to clients.