Digital Marketing Specialist
ReapDigital · Colombo
Job description
About the role
We need an excellent Digital Marketing Specialist. As a member of our digital marketing team, you will be at the forefront of ReapDigital’s global expansion and play a critical role in helping our customers succeed.
Key responsibilities
- Maintain an in‑depth understanding of clients' goals, business requirements, products, and markets.
- Run multi‑channel campaign strategies across Meta, Google Ads, TikTok, LinkedIn, and other platforms.
- Use Google Analytics, Google Tag Manager, and other data platforms to gather insights and assess performance.
- Conduct A/B testing and user‑journey tracking to optimise conversions.
- Collaborate with internal and external teams to develop and implement digital marketing strategies.
- Review clients’ and competitors’ online presence and produce performance reports.
- Manage and optimise SEO strategies to improve organic rankings and traffic.
- Experiment with new tools and techniques to deliver innovative experiences.
Required profile
- Bachelor's degree or professional qualification in Marketing, Business Management, or a related field.
- 3‑4 years of experience in a similar role, preferably in a digital marketing agency.
- Strong analytical and problem‑solving abilities.
- Ability to handle multiple tasks while maintaining attention to detail.
- Excellent communication and presentation skills.
Required skills
- Meta (Facebook) advertising platform.
- Google Ads.
- TikTok advertising.
- LinkedIn advertising.
- Google Analytics.
- Google Tag Manager.
- SEO optimisation.
- A/B testing.
- Web analytics.
- Social media advertising.
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Published 1 week ago
Expires 1 month from now
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ReapDigital
Colombo