Digital Marketing Specialist

About the role

We need an excellent Digital Marketing Specialist. As a member of our digital marketing team, you will be at the forefront of ReapDigital’s global expansion and play a critical role in helping our customers succeed.

Key responsibilities

• Maintain an in‑depth understanding of clients' goals, business requirements, products, and markets.
• Run multi‑channel campaign strategies across Meta, Google Ads, TikTok, LinkedIn, and other platforms.
• Use Google Analytics, Google Tag Manager, and other data platforms to gather insights and assess performance.
• Conduct A/B testing and user‑journey tracking to optimise conversions.
• Collaborate with internal and external teams to develop and implement digital marketing strategies.
• Review clients’ and competitors’ online presence and produce performance reports.
• Manage and optimise SEO strategies to improve organic rankings and traffic.
• Experiment with new tools and techniques to deliver innovative experiences.

Required profile

• Bachelor's degree or professional qualification in Marketing, Business Management, or a related field.
• 3‑4 years of experience in a similar role, preferably in a digital marketing agency.
• Strong analytical and problem‑solving abilities.
• Ability to handle multiple tasks while maintaining attention to detail.
• Excellent communication and presentation skills.

Required skills

• Meta (Facebook) advertising platform.
• Google Ads.
• TikTok advertising.
• LinkedIn advertising.
• Google Analytics.
• Google Tag Manager.
• SEO optimisation.
• A/B testing.
• Web analytics.
• Social media advertising.