Digital Marketing Specialist

About the role

The Digital Marketing Specialist will lead online marketing initiatives for Genesiis Software, focusing on increasing brand visibility and generating qualified leads for the topjobs.lk platform. This full‑time, on‑site position in Colombo involves planning, executing, and optimizing digital campaigns across multiple channels.

Key responsibilities

• Design, launch and manage integrated digital marketing campaigns.
• Maintain and grow social media presence on key platforms.
• Monitor campaign performance, analyse web and engagement data, and produce regular reports with actionable recommendations.
• Collaborate with product, sales and content teams to ensure consistent messaging.
• Support events, promotions and other marketing activities.
• Stay updated on digital marketing trends, tools and best practices.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent experience.
• Strong communication skills and ability to work independently.
• Proven ability to manage multiple projects and meet deadlines in a fast‑paced environment.
• Experience in the ICT or software industry is an advantage.

Required skills

• SEO/SEM knowledge.
• Experience with email marketing tools.
• Familiarity with marketing automation platforms.
• Web analytics expertise for tracking and optimisation.