Digital Marketing & SEO Specialist with Web Development Skills

About the role

The company is looking for a versatile Digital Marketing and SEO specialist who can also handle web development tasks. You will combine search‑engine optimisation, paid‑media management and website optimisation to drive traffic, leads and conversions.

Key responsibilities

• Develop and implement on‑page, off‑page and technical SEO strategies to improve organic rankings.
• Plan, launch and optimise paid campaigns on Google Ads, Meta (Facebook & Instagram) and TikTok.
• Build, maintain and optimise Shopify stores and other CMS‑based websites.
• Monitor website performance, speed, Core Web Vitals and mobile responsiveness, applying UX/UI best practices.
• Set up and manage tracking using GA4, Google Search Console and Google Tag Manager.
• Produce regular performance reports and analyse ROI to guide optimisation.
• Create and test landing pages, applying conversion rate optimisation and A/B testing techniques.
• Support email‑marketing, CRM and marketing‑automation initiatives.

Required profile

• Bachelor’s degree or diploma in Digital Marketing, IT, Web Development or a related field (preferred).
• 2–3 years of proven experience in digital marketing, SEO, performance marketing and website development.
• Strong analytical, problem‑solving and project‑management abilities.
• Excellent communication skills and the ability to work both independently and collaboratively.
• Capacity to manage multiple projects and meet deadlines in a fast‑paced environment.

Required skills

• SEO (on‑page, off‑page, technical)
• Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads
• Shopify
• Google Analytics 4 (GA4), Google Search Console, Google Tag Manager (GTM)
• HTML, CSS, JavaScript
• WordPress or other CMS platforms
• Website speed optimisation, Core Web Vitals, mobile responsiveness, UX/UI best practices
• Landing page creation, conversion‑rate optimisation (CRO), A/B testing
• Email‑marketing platforms, CRM systems, marketing‑automation tools
• Basic knowledge of PHP and MySQL