Digital Marketing Manager - Brand, Product & Services

About the role

eBEYONDS is looking for a Digital Marketing Manager to lead and coordinate digital marketing across its corporate brand, business verticals, products and services. The role strengthens brand visibility, drives growth campaigns, manages marketing operations, improves digital engagement and supports employer branding, CSR and business development. It is a managerial, growth-focused position requiring strategic thinking, operational discipline and leadership maturity.

Key responsibilities

• Lead and manage digital marketing initiatives across corporate branding, products, services and strategic verticals, including Customer Digital Presence Management, eCommerce & SaaS Solutions and BPO Services.
• Strengthen corporate brand visibility, online reputation, market positioning and thought leadership.
• Plan, coordinate and optimise digital campaigns for lead generation, customer acquisition, engagement and growth.
• Develop product, solutions and services marketing strategies, including campaigns, launches, promotions and positioning.
• Lead employer branding, HR marketing, recruitment campaigns and internal culture communication.
• Coordinate CSR, education and community engagement activities aligned with organisational values.
• Establish and improve internal digital marketing operations, workflows, governance, reporting and campaign processes.
• Manage marketing calendars, campaign execution, digital assets, approvals, quality assurance and performance tracking.
• Prepare performance reports, analytics insights, KPI dashboards and strategic recommendations for management.
• Mentor, train and develop internal digital marketing, content and creative teams.
• Coordinate with Sales, HR, Products, Technology, BPO Operations and Management, and support automation and scalable processes.

Required profile

• Bachelor's degree or professional qualification in Marketing, Digital Marketing, Business Management, Communications or a related field.
• Minimum 7+ years of experience in digital marketing, brand marketing, marketing operations or related areas, including managerial or team leadership.
• Experience managing campaigns across social media, search, content, email and performance marketing.
• Experience in technology, SaaS, eCommerce, digital solutions, BPO or similar sectors is highly preferred.
• Preferred: exposure to digital agencies, web development, SaaS, eCommerce, BPO, corporate communications, digital transformation, startups, multi-brand environments, international markets, B2B marketing, and marketing operations governance.

Required skills

• Digital marketing analytics, reporting, KPIs and campaign tracking.
• Familiarity with Google Analytics, Google Ads, Meta Ads, LinkedIn Marketing, SEO tools and marketing automation platforms.
• Leadership, stakeholder management, communication and presentation skills in English.

Candidates apply by sending their CV to the company with "Application for the Post of Digital Marketing Manager Brand, Product & Services" as the subject of the email.