Digital Marketing Expert

About the role

We are looking for a senior digital marketing professional to own the end‑to‑end strategy, execution and performance of our online products. You will shape go‑to‑market plans, drive paid acquisition, optimise SEO and lead the full‑funnel optimisation for a fast‑moving SaaS business.

Key responsibilities

• Define positioning, offer structure and launch plans for new online products.
• Manage paid acquisition across Google Ads, Meta and other proven channels, owning budget and CAC targets.
• Lead technical SEO, keyword strategy and content creation that ranks and converts.
• Design, test and improve landing pages, checkout and signup flows to maximise conversion rates.
• Run lifecycle campaigns covering onboarding, activation, retention, upgrades and win‑backs.
• Align with sales on lead quality, handover processes and close rates.
• Build AI‑assisted workflows for research, content generation, ad iteration and reporting.
• Produce monthly channel‑level reports on ROAS, CAC and conversion metrics.

Required profile

• 6+ years of digital marketing experience, preferably in an agency setting.
• Proven track record marketing SaaS products and managing a paid acquisition budget.
• Full‑funnel understanding from traffic acquisition to closed deal.
• Excellent written English and ability to work in a small, fast‑decision team.
• Experience with B2B or SME buyer journeys.

Required skills

• Google Ads
• Meta Ads Manager
• GA4 (Google Analytics)
• Google Search Console
• CRM and marketing automation platforms
• Claude and other AI marketing tools
• Technical SEO and keyword research
• CRO and landing‑page optimisation

What we offer

• Remote‑first, hybrid work option with an office in Kandy.
• Small, agile team where your work ships in days.
• Opportunity to shape the marketing function of a growing SaaS company.