Digital Marketing Executive

About the role

The Digital Marketing Executive will plan, execute and optimise online marketing campaigns to boost brand awareness, customer engagement and sales for Luxe Colombo. This is a full‑time, on‑site position based in Colombo, supporting the company’s fast‑paced e‑commerce growth.

Key responsibilities

• Manage and grow social media channels across relevant platforms.
• Create, edit and publish web content that aligns with brand guidelines.
• Coordinate digital promotions, email campaigns and other online initiatives.
• Monitor campaign performance using web analytics tools and report insights.
• Collaborate with cross‑functional teams to ensure consistent brand messaging.
• Support customer acquisition and retention strategies.

Required profile

• Strong background in marketing and social media campaign management.
• Excellent communication and web content writing abilities.
• Proficiency in web analytics and data‑driven optimisation.
• Familiarity with e‑commerce platforms, email marketing tools and basic SEO principles.
• Organised, detail‑oriented and able to thrive in a fast‑paced environment.
• A diploma or degree in Marketing, Business, Communications or related field; prior digital marketing or e‑commerce experience is a plus.

Required skills

• Social Media Marketing
• Web Content Writing
• Web Analytics
• E‑commerce platforms
• Email Marketing tools
• Basic SEO