Digital Marketing Executive

About the role

We are seeking a creative and results‑driven Digital Marketing Executive to lead and optimise online campaigns that generate qualified student leads, boost engagement and drive conversions. You will work closely with our creative and product teams to ensure each campaign aligns with our brand and recruitment goals.

Key responsibilities

• Plan, launch and manage campaigns across Meta, Google, YouTube and other digital platforms.
• Generate, nurture and optimise qualified student leads while monitoring key metrics such as CPL, CTR, CPC and conversion rates.
• Analyse campaign performance using Meta Ads Manager, Google Ads and GA4, producing regular reports for stakeholders.
• Coordinate social media content creation and collaborate with creative teams to ensure consistent messaging.
• Conduct audience, competitor and market research to inform targeting and creative strategies.
• Support promotional activities for courses, intakes, events and other marketing initiatives.

Required profile

• 1–3 years of hands‑on experience in digital marketing, preferably within education or a service‑oriented industry.
• Proven ability to manage lead‑generation and performance‑marketing campaigns.
• Strong analytical mindset with solid communication skills.
• Diploma or degree in Marketing, Digital Marketing or a related field is preferred.

Required skills

• Meta Ads
• Google Ads
• GA4 (Google Analytics 4)
• Google Tag Manager