Digital Marketing Executive

About the role

As a Digital Marketing Executive at ASN IT, you will join a fast‑growing technology company and work full‑time on‑site in Kandy. You will collaborate with cross‑functional teams to design, launch and optimise digital campaigns that boost the company’s online presence and generate qualified leads.

Key responsibilities

• Develop and implement online marketing campaigns across multiple channels.
• Manage social media platforms and create engaging content.
• Optimise website content, SEO and SEM to improve organic visibility.
• Monitor performance metrics, analyse data and produce regular reports.
• Conduct market and competitor research to inform strategy.
• Coordinate with designers, content creators and developers to ensure cohesive digital experiences.
• Support lead‑generation activities and recommend data‑driven improvements.
• Maintain brand consistency across all digital touchpoints.

Required profile

• Strong digital campaign management experience, including social media, email marketing and basic SEO/SEM.
• Proficiency with analytics and reporting tools to track and optimise performance.
• Ability to collaborate with content, design and development teams.
• Excellent communication and presentation skills for non‑technical stakeholders.
• Organised, able to handle multiple projects and meet deadlines.
• Familiarity with common marketing platforms and tools.
• Prior experience in a digital marketing role, preferably within technology or software.
• Relevant diploma or bachelor’s degree in Marketing, Business, IT, Communications or a related field.

Required skills

• Meta Business Suite
• Google Analytics
• Google Ads
• Email marketing tools
• SEO
• SEM
• Social media marketing