Content Creator

About the role

The Content Creator plans, creates and coordinates engaging content that supports the company's marketing and branding objectives. The role covers content research, creative ideation, scriptwriting, content production and collaboration with the content team to deliver high-quality content on time across digital platforms.

Key responsibilities

• Research industry trends, competitor content and social media best practices, and generate ideas for campaigns, product launches, promotional videos, educational content, tutorials and social media posts.
• Develop scripts, storyboards and shot lists aligned with the monthly content calendar, and maintain a library of content ideas, benchmarks and creative references.
• Capture videos with cameras and mobile devices, and help plan and coordinate shoots, including locations, products, props and talent.
• Coordinate with the Marketing Team so content is finished according to publishing schedules.
• Keep content consistent with the brand identity and quality standards, and organize scripts, briefs and raw assets for future use.
• Stay up to date with digital marketing trends, AI tools and emerging content formats, and recommend new ideas and process improvements.

Required profile

• Diploma in Multimedia, Film Production, Digital Media, Mass Communication, Creative Arts or a related field.
• At least 1-2 years of experience in content creation, videography or digital content production.
• Experience creating content for digital platforms and marketing campaigns.
• Professional training in content creation, copywriting or digital marketing is an added advantage; a portfolio of content ideas, scripts or published work is also an added advantage.