Cluster Assistant Digital Marketing Manager

About the role

Radisson Hotel Group is looking for a commercially minded Assistant Digital Marketing Manager to drive digital marketing performance across its four hospitality properties. The successful candidate will lead digital campaigns, manage social media, optimise paid advertising and generate qualified leads to support revenue growth across rooms, food and beverage, events and other hotel offerings.

Key responsibilities

• Develop and run digital campaigns for room bookings, restaurant reservations, F&B sales, event enquiries and other revenue opportunities, turning offers and seasonal packages into campaigns that generate enquiries and sales.
• Improve campaign conversion rates and maximise return on advertising spend, working with Sales, Reservations and F&B teams to turn digital enquiries into confirmed business.
• Plan, run and optimise paid campaigns on Meta platforms and other channels, allocate budgets across the four properties, monitor cost per lead, conversion rates and return on ad spend, and test creatives, audiences and formats.
• Oversee Facebook, Instagram, TikTok and other social platforms, manage content calendars, respond professionally to messages and enquiries, and keep brand standards consistent while tailoring content to each property.
• Coordinate integrated campaigns for rooms, restaurants, bars, weddings, meetings and events, festive promotions and special offers, collaborating with creative, PR, Sales, Reservations and F&B teams.
• Prepare monthly reports on campaign performance, engagement, lead generation, conversions and advertising spend, track KPIs and recommend improvements.

Required profile

• Degree or professional qualification in Digital Marketing, Marketing, Business or a related field.
• Minimum 3-5 years of relevant digital marketing experience, preferably in hospitality, travel, tourism or a consumer-facing business.
• Proven hands-on experience generating qualified leads.

Required skills

• Meta Ads Manager
• Paid social campaigns, audience targeting and budget optimisation
• Content calendar management and social media management

What we offer

• Up to 53% off stays as a Team Member at Radisson hotels worldwide, and a guaranteed minimum of 30% off for friends and family.
• Discounts on breakfast, food and beverage, spa and more.
• Global and local perks and rewards tailored to the country of residence.
• Career development, an inclusive workplace and employee resource groups.