Business Development Manager

About the role

Echelon Media is seeking an ambitious, commercially driven Business Development Manager to join its growing team. As the portfolio expands and new commercial opportunities emerge, the role will focus on opening doors, building strong client relationships, and turning opportunities into revenue.

Key responsibilities

• Identify, prospect and acquire new clients across key industries and business sectors.
• Build and manage a strong pipeline of new business opportunities.
• Develop relationships with marketing teams, agencies, business leaders and decision‑makers.
• Drive revenue across print, digital, video, podcasts, branded content, events and integrated media solutions.
• Understand client objectives and develop relevant commercial proposals and partnership opportunities.
• Present ideas confidently, negotiate commercial terms and close business.
• Grow existing accounts into larger and longer‑term commercial partnerships.
• Identify opportunities to cross‑sell across Echelon Media’s brands and platforms.
• Collaborate with editorial, creative and production teams to develop effective client solutions.
• Take ownership of individual revenue targets, sales forecasts, follow‑up and pipeline management.

Required profile

• Minimum 2 years of proven sales or business development experience with a track record of generating new business.
• Experience in media sales, advertising, digital or marketing services is an advantage.
• Degree or equivalent professional qualification.
• Strong prospecting, presentation, negotiation and closing abilities.
• Confidence to approach new clients and build relationships with corporate decision‑makers.
• Ability to understand a client’s business and identify relevant commercial opportunities.
• Organisational skills, disciplined follow‑up and effective pipeline management.
• Good understanding of brands, marketing, digital media and evolving consumer behaviour.

What we offer

• Attractive remuneration package with performance‑based incentives.
• Opportunity to work with leading Sri Lankan companies, brands and business decision‑makers.
• Exposure to a diverse media portfolio spanning print, digital, video, branded content, events and creative solutions.
• Professional development and career growth as the company expands its commercial offering.
• Chance to contribute to new projects and business initiatives during a key growth phase.