Brand & Marketing Manager – Digital & Communications

About the role

We are seeking a creative, digitally‑savvy marketing professional to lead brand, digital marketing, social media, communications and integrated campaign initiatives. The role will translate business objectives into impactful marketing and communication programmes.

Key responsibilities

• Develop and execute brand and marketing strategies aligned with business objectives.
• Plan and launch 360° campaigns across digital, social, ATL, BTL and PR channels.
• Create social media strategies, content calendars and manage paid campaigns on Meta, Google, TikTok and YouTube.
• Coordinate with creative, media, PR and production teams to deliver briefs, artwork, copy, videos and reels.
• Manage influencer collaborations, sponsorships, digital activations and brand partnerships.
• Support corporate, internal and executive communications, including thought‑leadership initiatives.
• Monitor campaign performance, audience insights and marketing KPIs, providing optimisation recommendations.
• Conduct competitor analysis, market research, social media audits and digital trend analysis.
• Assist with website, landing page and e‑commerce initiatives.
• Leverage AI tools, automation and emerging digital technologies to improve marketing effectiveness.

Required profile

• 4–6 years of experience in brand management, digital marketing or related fields.
• Proven track record in developing brand strategy and executing integrated campaigns.
• Strong analytical, strategic and problem‑solving abilities.
• Excellent communication, storytelling and stakeholder‑management skills.
• Ability to work independently, manage multiple priorities and own end‑to‑end project delivery.
• Experience in fintech, banking, e‑commerce, FMCG, technology or other digital‑first businesses is a plus.

Required skills

• Meta Ads platform
• Google Ads platform
• TikTok Ads platform
• YouTube Ads platform
• AI‑powered marketing tools