Brand Manager - FMCG Food & Beverages

About the role

A leading recruitment company in Sri Lanka is recruiting a Brand Manager for a leading FMCG company based in Colombo. The Brand Manager drives the development and execution of strategies to elevate the brand in the competitive food and beverages market, working closely with marketing, sales and product development teams so that the brand message resonates with customers.

Key responsibilities

• Develop and implement brand strategies to increase market share and drive customer engagement
• Plan and execute marketing campaigns across digital, print and retail channels
• Conduct market research to identify trends, opportunities and challenges
• Lead branding for new product launches
• Oversee content such as packaging, advertising materials and social media assets
• Monitor campaign performance, analyse key metrics and report regularly to stakeholders
• Partner with sales, R&D and supply chain teams to ensure brand consistency

Required profile

• 5-7 years of experience in brand management, preferably in the food and beverages industry
• Bachelor's degree in Marketing, Business Administration or a related field

Required skills

• Project management and organisational skills
• Excellent communication and presentation abilities
• Creative mindset with a passion for storytelling
• Digital marketing and analytics tools such as Google Analytics and social media platforms