Brand Manager - Digital Marketing

About the role

Visual Studios Plus, a Colombo-based digital agency covering branding, website development and digital marketing for FMCG, food and beverage, fashion and luxury hospitality brands, is hiring a Brand Manager - Digital Marketing. This is a full-time, on-site role based in Colombo, responsible for developing and executing digital brand strategies so that brands are found, felt and followed online.

Key responsibilities

• Develop and execute digital brand strategies, including integrated campaigns, social media and content calendars, and brand consistency across online touchpoints.
• Coordinate with creative, web and performance marketing teams, oversee campaign setup and optimization, and review analytics dashboards.
• Prepare performance reports and insights for clients and internal stakeholders.
• Lead client communication on brand and digital strategy, brief internal teams, manage timelines and ensure projects are delivered on brand, on budget and on schedule.
• Identify new digital opportunities, stay current with industry trends and contribute to improving agency processes.

Required profile

• Experience in digital marketing or brand management within an agency or in-house brand team is preferred, especially in FMCG, hospitality or fashion.
• A bachelor's degree in marketing, communications, business or a related field is beneficial.
• Collaborative and communication skills, working closely with designers, developers and strategists in a fast-paced agency environment.

Required skills

• Brand management and digital marketing, including brand strategy, campaign planning and cross-channel execution.
• Social media management, content planning and basic copy review.
• Analytical skills: digital analytics tools, KPI tracking and turning data into actionable recommendations.
• Project and client management: stakeholder communication, briefing creative teams, timeline management and cross-discipline coordination.