Assistant Sales Manager

About the role

We are seeking an experienced Assistant Sales Manager to develop and nurture B2B relationships with Destination Management Companies, travel agents, and tour operators. The role focuses on driving hotel occupancy and revenue through business development, account management, and tailored sales strategies.

Key responsibilities

• Develop, manage, and strengthen relationships with DMCs, travel agents, tour operators and other strategic B2B partners.
• Identify new business opportunities and expand the company's B2B partner network.
• Negotiate competitive group rates, travel packages, commission structures and commercial agreements.
• Serve as the primary point of contact for key accounts, ensuring exceptional service and long‑term partnership success.
• Design and execute sales, marketing and promotional initiatives for B2B partners.
• Monitor market trends, competitor activity and customer requirements to spot growth opportunities.
• Maintain accurate records of contracts, commercial agreements and client preferences.
• Collaborate with internal operational teams to ensure seamless delivery of contracted services.
• Prepare regular sales reports, revenue forecasts and pipeline updates for management.
• Conduct hotel property familiarisation tours and presentations for prospective partners.
• Manage multiple priorities while consistently achieving sales targets.

Required profile

• 3–5 years of experience in B2B sales, business development or account management.
• Previous experience in hospitality, tourism, travel or destination management is highly preferred.
• Strong negotiation, commercial and relationship‑management abilities.
• Proven track record of building and maintaining long‑term strategic client relationships.
• Excellent communication, presentation and interpersonal skills.
• Ability to collaborate across cross‑functional teams in a fast‑paced environment.

Required skills

• Experience using CRM platforms.
• Proficiency with Microsoft Office Suite.