Assistant Manager – Sales (Business Development)

About the role

Planto Ceylon is seeking a motivated Assistant Manager – Sales to lead business development initiatives and expand its presence in the local market. The role focuses on driving revenue growth across gourmet sauces, toppings, syrups, and related B2B solutions.

Key responsibilities

• Manage and grow key customer accounts, including HORECA, retail, distributors and B2B customers.
• Drive sales growth and achieve monthly targets across assigned product categories and customer segments.
• Identify and develop new business opportunities within the Sri Lankan market.
• Build strong, long‑term customer relationships to ensure high satisfaction and retention.
• Handle inquiries, quotations, negotiations, order follow‑ups and ensure timely execution of customer requirements.
• Monitor outstanding payments and maintain healthy collections.
• Track market trends, competitor activities and customer needs to support strategic decisions.
• Coordinate with internal teams such as production, logistics and finance to ensure seamless service delivery.

Required profile

• Bachelor’s degree in Business, Marketing or a related field.
• 3–5 years of experience in Business Development or Sales, preferably in foodservice, FMCG or B2B sectors.
• Strong knowledge of the Sri Lankan market and key customers.
• Proven track record of achieving sales targets and managing accounts.
• Excellent communication, negotiation and relationship management abilities.
• High level of professionalism, accountability and business ethics.

Required skills