Assistant Manager - Digital Marketing

About the role

The Assistant Manager – Digital Marketing will be the hands‑on executor of UTS College Sri Lanka’s digital strategy. You will own paid advertising, social media content (especially TikTok and Instagram), and website optimisation, working closely with the local team and the Sydney marketing hub.

Key responsibilities

• Plan, launch and optimise paid campaigns on Google, Meta and TikTok, managing budgets, targeting, creatives, ad copy and A/B testing.
• Implement end‑to‑end tracking with GTM and GA4, set up goals/events and deliver weekly performance reports.
• Run the social calendar and community: create, shoot and edit short‑form video, publish on‑brand posts, manage comments/DMs and handle escalations.
• Maintain the Sri Lanka website via the CMS, publish updates, build high‑converting landing pages and improve CRO/UX.
• Ensure SEO hygiene and contribute to an SEO growth plan (on‑page fundamentals, internal linking, basic technical checks).
• Collaborate with internal stakeholders and external agencies to keep campaigns, content and web experiences on‑brand and compliant.
• Manage the digital media agency, brief campaigns, monitor performance, set KPIs and run regular reviews.
• Execute a student lead nurture strategy across Email, SMS and WhatsApp, mapping journeys and producing relevant content.

Required profile

• 3+ years of hands‑on experience running multi‑channel digital ads with GA4 and Tag Manager.
• Portfolio of TikTok/Instagram videos you have created and edited, with community‑management examples.
• Practical CMS experience and a proven record of improving conversion rates.
• Data fluency with Looker Studio or Excel dashboards and strong written English for briefs, ads, captions and reports.
• Nice to have: experience in higher‑education marketing, basic HTML/CSS, Canva, CapCut, Adobe, SEO and AI‑assisted SEO.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• Google Analytics 4
• Google Tag Manager
• CMS (content management system)
• Looker Studio
• Excel
• HTML/CSS
• Canva
• CapCut
• Adobe Creative Suite
• SEO