Assistant Manager - Branding & Product Launch

About the role

A leading FMCG company in Sri Lanka is looking for a results-driven Assistant Manager - Branding & Product Launch to strengthen its marketing team and drive brand growth through strategic brand management and successful product launches. The vacancy is advertised by a recruitment agency.

Key responsibilities

• Assist in developing and executing brand strategies aligned with business objectives and market opportunities.
• Plan, coordinate and execute new product launches from concept development to market introduction.
• Conduct market research, consumer insights analysis and competitor evaluation to identify growth opportunities.
• Develop marketing campaigns, promotional activities and brand communication materials across relevant channels.
• Collaborate with Sales, Trade Marketing, Product Development, Supply Chain and external agencies.
• Monitor brand performance, market share, sales trends and campaign effectiveness.
• Manage product launch timelines, marketing budgets and campaign deliverables.
• Ensure consistent brand positioning and visibility across all consumer touchpoints.

Required profile

• Full or part qualification in Marketing (CIM or equivalent).
• 3-5 years of experience in brand management, preferably in the FMCG industry.
• Experience in new product development, brand building and successful product launches.
• Strong understanding of sales, marketing, negotiation and route-to-market strategies.
• Ability to identify market opportunities, analyse consumer insights and build effective brand strategies.
• Excellent communication, presentation and leadership skills.
• Proficiency in English and Sinhala.