Assistant Brand Manager - Home Appliances

About the role

Abans PLC, a leading distributor of consumer durables in Sri Lanka representing global brands such as LG, Apple, HP, Lenovo, Acer, Motorola, Oppo, Vivo, Realme, Toto, Elba, Haier, Harman Kardon, JBL and Marshall, is looking for an Assistant Brand Manager for its Home Appliances business. The role supports brand strategies and marketing plans to grow brand awareness and sales.

Key responsibilities

• Assist in developing and implementing brand strategies and marketing plans to drive brand awareness and sales growth.
• Coordinate marketing campaigns, promotional activities, product launches and brand visibility initiatives.
• Conduct market research and analyse consumer trends, competitor activity and market performance.
• Analyse sales data and marketing performance to identify growth opportunities and support decision-making.
• Prepare reports, presentations and performance updates using Microsoft Excel and PowerPoint.
• Coordinate with sales teams, internal departments and external agencies to execute marketing initiatives.
• Monitor brand performance and support the effective use of marketing budgets.
• Ensure consistent brand communication across all marketing channels.

Required profile

• Degree or professional qualification in Marketing, Management, Business Administration or a related field.
• Experience in Brand Management or Marketing is an advantage.
• Good communication, coordination and presentation skills.
• Creative, proactive and detail-oriented, able to manage multiple tasks.

Required skills

• Proficiency in Microsoft Excel and PowerPoint is essential.
• Strong analytical skills; knowledge of statistics is an added advantage.