HubSpot Email Marketing Specialist

About the role

This position is a HubSpot Email Marketing Specialist focused on building and running email campaigns, lead nurturing and marketing automation. About 70% of the time is spent executing campaigns in HubSpot, 20% managing client communications, strategy discussions and training junior team members, and 10% developing dashboards and reports.

Key responsibilities

• Build and manage responsive email templates, landing pages, forms and CTAs in HubSpot, following client branding and accessibility guidelines.
• Create email and landing page experiences from provided content, following email marketing and UX best practices.
• Develop dynamic content, smart content, personalisation tokens and progressive profiling strategies where required.
• Configure and manage HubSpot workflows, lead nurture campaigns, automated customer journeys and lifecycle stage transitions.
• Segment audiences using contact properties, behavioural triggers, firmographic data and engagement metrics.
• Test and optimise campaigns, workflows, landing pages and forms before deployment, and run QA checks for rendering, responsiveness, deliverability and data accuracy.
• Maintain contact databases, list hygiene, consent management and CRM synchronisation in line with email compliance best practices.
• Run A/B testing and conversion rate optimisation, and monitor deliverability, engagement, lead generation and pipeline metrics.
• Build HubSpot dashboards and reports to track KPIs and recommend improvements.

Required profile

• Bachelor's degree in Marketing, Business Management, Information Technology, Computer Science or a related field.
• Minimum 2-4 years' experience in email marketing, marketing automation or CRM marketing roles.
• Strong understanding of lead nurturing, customer lifecycle marketing, demand generation and inbound marketing.
• Ability to work independently and collaborate in global, cross-functional teams; willingness to work during US business hours.

Required skills

• Hands-on HubSpot Marketing Hub experience (workflows, email, landing pages, forms, CRM, reporting, lead scoring); HubSpot certification preferred.
• Experience building workflows, automation programmes, lead scoring models and segmentation strategies in HubSpot.
• Strong HTML and CSS for email and landing page customisation.
• Analytical skills and excellent written and verbal communication, with client-facing capability.
• Knowledge of capital markets, asset management, investment management or financial services is an advantage.