Digital Marketing & Brand Manager

About the role

We are seeking a creative and commercially‑minded Digital Marketing & Brand Manager to strengthen the brand presence of a leading spice exporter across local and international markets. The role focuses on content creation, content strategy, and end‑to‑end campaign management while collaborating closely with sales, technical, R&D, quality, and production teams.

Key responsibilities

• Develop and execute a structured content strategy aligned with business and brand objectives.
• Create engaging content for LinkedIn, social media, website, presentations, brochures, videos and other platforms.
• Plan, develop and launch digital marketing campaigns from concept to completion, covering brand awareness, product promotion, lead generation and customer engagement.
• Manage website, LinkedIn, social media and other digital platforms, including paid promotions and SEO/SEM activities.
• Coordinate photography, video production, graphic design and other creative assets.
• Monitor campaign performance, analyse KPIs and provide insights for continuous improvement.
• Support product launches, exhibitions, trade shows and other customer‑engagement initiatives.
• Maintain consistent brand messaging, visuals and storytelling across all channels.

Required profile

• 3–6 years of experience in digital marketing, brand management or integrated marketing.
• Strong hands‑on experience in content creation and content strategy.
• Proven ability to plan and manage marketing campaigns.
• Experience managing social media and digital platforms.
• Degree or diploma in Marketing, Digital Marketing, Communications, Business or a related field.
• Experience with B2B or technical products is an advantage.

Required skills

• Content creation
• Content strategy
• Campaign planning
• Campaign management
• Social media management
• SEO/SEM
• Digital analytics